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CapTech Announced as an Official Technology Provider
January 23, 2024, Orlando, FL
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CapTech plays a leading role in the development of TGL's data strategy, competition design, and audience engagement.

TGL presented by SoFi, the new tech-forward, prime time team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports, today announced CapTech Ventures, Inc. (CapTech) as an Official Technology Provider. CapTech has been instrumental in developing TGL’s data-driven competition format and fan experience, which now will launch in January 2025. The announcement was made today by Jon Bradway, Principal, Sports & Media, CapTech, and Andrew Macaulay, CTO, TMRW Sports.

“TGL exemplifies the value that technology and innovation can bring to sports and business,” said Bradway. “We are proud to have partnered with TGL to help define how data can create a new, cutting-edge competition that generates excitement for the world’s best golfers and a broad range of fans.”

“TGL’s competitive elements ultimately produce an engaging entertainment product, and it was vital to build a versatile data strategy from the ground up, which CapTech has been instrumental in developing for us,” said Macaulay. “And when TGL launches in 2025, the results of this ongoing work will produce the real-time delivery of all the data generated on each and every shot made within the SoFi Center.”

As an official technology provider, CapTech has contributed to TGL’s data strategy, development, and integration across the league’s competition, consumer engagement, and operations. CapTech helped develop TGL’s real-time data streaming platform that will integrate all scoring and competition data sources, including Full Swing Golf. Powering broadcast, in-venue scoreboards, digital products, and other downstream applications, the platform will enable TGL to truly demonstrate the data-driven nature of the league.

Competition Format Design

CapTech collaborated closely with TMRW Sports’ VP, Competition Technology and Operations, Scott Armstrong, on the development of the scoring format, competition rules, and scoring to make matches engaging for both fans and players. Roberto Castro, CapTech Director and 9-year PGA TOUR veteran, coordinated with Armstrong on a series of full-scale competition simulations to define a fast-paced cadence for matches that generates a variety of risk-reward situations for TGL teams. The CapTech-led testing sessions, featuring teams of professional, elite amateur and college players, leveraged golf simulator facilities, green grass settings, and TGL’s custom-designed Innovation Lab to simulate the TGL competitive environment.

“As we developed the competitive format and rules for TGL and sure-tested it over the last seven months within our Innovation Lab, Roberto Castro and the CapTech team have been integral partners every step of the way. As a result, TGL matches will be both entertaining for sports fans and thrilling for the top players in the world,” said Armstrong.

Audience Engagement and Analytic Storytelling

Leveraging CapTech’s deep experience with competitive golf data and technology, TGL is also developing a multi-tiered storytelling strategy that will use fan and match play data to drive tune-in, engagement, and ongoing intrigue. The strategy will unfold throughout the inaugural season, during which a robust TGL analytics platform will supply contextual, personalized insights across broadcast, venue, digital, and direct channels. Ultimately, TGL and each TGL team will meet fans where they are by providing immersive and engaging products.

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